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Twitter Banning Links To Other Social Media
Elon Musk, Management Guru
[M]any of Mr. Musk’s elite fans adhere to a more straightforward, business-school kind of bossism. They admire him for ruling Twitter with an iron fist and making the kinds of moves that tech executives have resisted for fear of alienating workers — cutting jobs, stripping away perks, punishing internal dissenters, resisting diversity and inclusion efforts, and forcing employees back to the office.
These bossists believe that for the past decade or so, a booming tech industry and a talent shortage forced many C.E.O.s to make unreasonable concessions. They spoiled workers with perks like lavish meals and kombucha on tap. They agreed to use workplace chat apps like Slack, which flattened office hierarchies and gave junior workers a way to directly challenge leadership. They bent over backward to give in to worker demands — D.E.I. workshops, flexible remote work policies, company wellness days — to keep them happy and prevent them from jumping ship to a competitor.
Then, Elon Musk showed up at Twitter, and refused to do any of that. Instead of trying to ingratiate himself with Twitter’s workers, Mr. Musk fired many of them and dared the rest to quit — forcing them to attest that they were “extremely hard core” if they wanted to keep their jobs. He had done some of this before at his other companies. But at Twitter, he did it all out in the open, using his Twitter account as a cudgel to keep workers in line.
For many people, Mr. Musk’s moves seemed like a case study in how not to manage a company. But for some Silicon Valley elites, they were a lightning bolt — a long-awaited answer to the question, “What if we just treated workers … worse?”
For Sure, Man
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