Steve Portigal — User Research War Stories

Steve Portigal is the founder and principal of Portigal Consulting, a boutique firm that brings together user research, design and business strategy. Steve is the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories.

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2:00 What made you decide to start publishing stories from the field?
6:50 How did you determine which stories were the best for the book?
10:00 Were the stories best served as a book?
15:40 How would you figure out if you need to go do interviews?
22:35 What does user research involve?
27:00 Interviewing is great for understanding why.
28:30 The hard part is trying to explain why humans are humans.
32:40 Context is important.
34:58 Don’t get drowned in data.
38:10 It reminds me of the Nielsen diagram I despise…
39:55 Where can folks buy the books?

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