Non Breaking Space Show

• Financial Times
• Mobile Strategies for Credit Unions
• Jonathan Stark
• Triumph of the Nerds
• New Book “Hourly Billing is Nuts”
• Hourly Billing is Nuts on yCombinator
• Devchat with Jonathan Stark
• WP Tonic with Jonathan Stark
• Freelance Transformation Demystifying Pricing with Jonathan Stark
• Art of Value
• Pricing Power - Positioning eliminates the billable hour
• Value pricing bootcamp

Jump to a conversation on…

• 4:01 Mobile strategy and credit unions
• 7:02 Credit unions need to attract a younger market
• 8:02 Host’s first job was in IT department of a credit union
• 8:30 Talk about “Hourly Billing is Nuts” book
• 9:40 Any project is going to have at least 3 parties involved.
• 10:50 The longer it takes the more it costs, hard to guarantee customer satisfaction with hourly billing
• 11:20 It’s almost impossible to guarantee customer satisfaction with hourly billing
• 12:50 Problems of hourly billing, as a programmer it’s hard to indicate your value by number of lines of code.
• 15:01 What made Jonathan think that hourly billing wasn’t the best way to bill
• 7:18 This is like a cancer inside our business.
• 17:40 Even streamlining hourly there is still bureaucracy left over because you are measuring the wrong thing
• 18:15 You can’t make more than $140,000 a year
• 19:20 It can work if you’re nailing your estimates every time
• 20:20 If you’re not ready to fire somebody, you’re not ready to hire anybody
• 21:05 How do you grade tests? How long you take or how many answers you get right?
• 23:05 How Jonathan started using value pricing; it was always about hours, then he tried out value pricing, income doubled
• 25:15 Value pricing is using a fixed bid instead of hourly price
• 28:03 Plug in that can be used for a project instead of building from scratch
• 31:55 How to dip your toes into the idea of stopping trading time for money
• 32:20 Create code libraries, invest in efficiency
• 38:00 Jonathan only does scope projects not the actual coding. But he will guide the coders.
• 39:40 3 categories of why - Why do this at all? Why now? Why me?
• 42:30 Use the clients words in your proposal.
• 43:00 Set price 1/10th of the business value
• 44:01 Give client a reason why you are more valuable than someone else, not just price
• 44:50 Jonathan has been using value pricing for 10 years
• 45:20 Book came out in July 2016
• 46:01 Side projects that Jonathan does; a product ladder
• 48:50 You can hire me to do the project or you can buy a video I made that teaches you to complete the project
• 49:50 You now have a pipeline for leads by having a book
• 51:01 Since you sold products before, you can inform them of your new projects later
• 52:50 Words of advice by Jonathan Stark; don’t jump in all at once and test this strategy first; take it slowly
• 54:30 How to purchase “Hourly Billing is Nuts”
• 55:50 How to contact Jonathan